swimming
100 km
- 2,000 lengths of a 50-metre pool
- the equivalent of three English Channel crossings
- Moscow to Yaroslavl without a break in the water
The world’s first 31-day ultra-triathlon.
Fragments from the film: breath, voice, water, rhythm, and speed.
Project goal
11,111 km is not a stunt. It is the next scale of a model that already works: an extreme distance, an honest protagonist, and a story worth following to the end.
One project · three disciplines
Thirty-one days in succession. These figures are not decoration — each one translates into a scale people can understand.
100 km
10,010 km
1,001 km
Total over 31 days
About Viktor
47. He does not build an image —
he lives it.
A driving force behind the Dusty Dumbbells and Gastrodinamika communities, a friend, a motivator, and one of Russia’s strongest amateur triathletes.
He does not sell a story.
He lives it.
Photography — Zhenya Khanai May 22–June 19, 2026
We have done it before
The audience embraces long-form stories. Honesty outperforms gloss. The project lives on after the finish.
Watch the film about Project “1111” Opens VK in a new tabNot his first limit
Interviews
Conversations about triathlon, running, community and long-distance challenges.
For partners
Starts December 1, 2026
Not an integration.
A shared journey.
11,111 km begin long before the first kilometre. We invite those who want to do more than watch from the sidelines — to follow this story with Viktor before the start, through all 31 days and beyond the finish.
Ways to participate
The product becomes part of the daily distance and is shown honestly at work.
Data, connectivity and monitoring make all 31 days legible to the audience.
We tell the story together before the start, throughout the project and after the finish.
Experience that already works